San Leonardo’s Blog

From today you will find us on foursquare.

This social network is brilliant and will significantly change the way we travel or meet friends outside.

Here you can find a beautiful presentation made by Howcast which as usual summarizes in a few funny drawings the concept of things.

So if you are traveling in Trentino you won’t miss us! Hope to see you soon in San Leonardo.

Here we are!

I had never set great store by Facebook, and…I was wrong. At the start of our adventure with the blog, I decided to focus exclusively on it and to use it as our company diary, but I have since had a re-think about Facebook – it really is a great tool, it’s just that I thought it had to be nothing but a copy of our blog, rather than an aggregator of our entire life online. This article by Andrea Gori, the legendary online sommelier, sums up the concept perfectly and I heartily recommend that you read it.

We started from scratch, and with next-to-no-input and just a few hours invested in setting up contacts on Facebook, we have notched up more than 500 friends – indeed, as I’m writing this we are at 541. No more than 3 weeks ago, we were at 124, and I’m sure the springboard of Facebook will continue to bring us new contacts. We have now also put some Ads on Facebook (i.e. a little bit of advertising), and with a small amount of investment – we have currently spent just € 81 – we have already had more than 2 million page views and 569 click-throughs to our site. I’m not sure how many of these have actually become supporters of our business, but I imagine that a good 10% will be. Pretty good going, I reckon.

It seems like such a long time ago – in actual fact, it was only the 19^th of November last year – that I uploaded this post to our blog, entitled “100 on Facebook”, and the vision I had of this tool was very wide of the mark back then. The web changes rapidly, and we adapt to it accordingly…though when you put it like that is sounds a bit sad.